Concept map

Entities

The core objects a person deals with to close their jobs. Screens display entities; entities grow out of jobs, not out of a competitor's menu. Nine core entities, plus objects held under question.

Under question (no entity, no screen): household / shared view JH1, Gmail scan and screenshot import v2, AI assistant JH2, budgets, credit score, investments, bill negotiation (all explicitly cut). A scope note: the free tier is uncapped on both subscription count (per D3) and bank connections (July 2026 product decision), over the older CLAUDE.md "up to 10" and "up to 2 bank accounts" lines.

Screens by intent

Clusters are named by intent, not by section of a site. Each node is a screen and carries the job it serves; the tag after the job is its scope. No states, no page contents, no critique: this stays a readable concept.

flowchart TD
  subgraph OB["1 Onboarding"]
    W["Welcome / Value Intro
J1 - MVP"] --> PC["Activation Path Choice
J1 + J5 - MVP"]
    PC --> CB["Connect Bank
J1 - MVP"]
    PC --> AS["Add Subscription
J5 - MVP"]
    CB --> GR["Guided Reveal
J-MAIN - MVP"]
    AS --> GR
  end
  subgraph CORE["2 Core"]
    HOME["Home / Subscription List
J-MAIN - MVP"] --> DET["Subscription Detail
J3 + J4 - MVP"]
  end
  subgraph SA["3 Stay Ahead"]
    AL["Alerts / Activity
J4 - MVP"]
  end
  subgraph CC["4 Cut and Celebrate"]
    CG["Cancel Guide
J2 - MVP"] --> CW["Cancel Win Moment
E2 - MVP"] --> SH["Share Snapshot
S1 - LATER"]
  end
  subgraph PR["5 Depth Pro"]
    HT["History and Trends
J-MAIN over time - LATER"] --> UP["Upgrade / Tendd Pro
D3 + D4 - LATER"]
  end
  subgraph AC["6 Account and Trust"]
    CON["Connections / Accounts
J1 + J5 - MVP"]
    DP["Data and Privacy
E3 - MVP"]
    SET["Settings / Profile
E3 - MVP"]
  end
  GR --> HOME
  HOME --> AL
  HOME --> AS
  DET --> CG
  AL --> DET
  DET --> HT
  HT --> UP
  SET --> CON
  SET --> DP
  CON --> CB
  CON --> AS
    

The concept is expanded into the detail map. This schema stays honest at its own level (screens by intent, no states, no page contents) and is the entry into the structure. The numbered nodes, their states and dialogs, their blocks and transitions live in the detail layer: Sitemap for the cluster tree and Structure for the node by node specification.

Navigation

A four-item bottom tab bar (thumb reach on a phone), deliberately small so the product stays calm. Each tab is an entry into one job cluster.

History and Trends does not get a tab (it is Pro-gated, and a mostly-locked tab would break calm). Upgrade is not a tab either; it appears at the gate, in context.

Coverage matrix

Functional jobs against screens. A checkmark means the screen genuinely helps close that job; a gate that only unlocks a job does not count. Emotional and social jobs are deliberately absent: they are not closed by a screen, so they get the mechanism table below instead of a stretched checkmark. The scope row under the matrix carries MVP or LATER for every screen.

Outcome: zero orphan jobs, three screens that trace to a decision instead of a job. Every job has a home. Three columns carry no checkmark. Upgrade / Tendd Pro traces to D3 and D4, not to a job, and is retained as a contextual gate over the Pro surfaces. Settings / Profile and Share Snapshot lost theirs when the emotional and social jobs moved to the mechanism table: Settings holds the plan, the notifications and the account controls that E3 and D4 require, and Share Snapshot is kept tagged LATER because the job behind it is still a hypothesis. All three are named here rather than given a stretched checkmark. Key: Wel Welcome, Pth Path Choice, Bnk Connect Bank, Add Add Subscription, Rev Guided Reveal, Hom Home, Det Subscription Detail, Alr Alerts, Gde Cancel Guide, Win Cancel Win, Shr Share Snapshot, His History and Trends, Upg Upgrade, Con Connections, Prv Data and Privacy, Set Settings.

Emotional and social jobs: what supports them

Not screens, mechanisms. Two stages read this table by name: the detail layer takes the emotional support line of a node card from it, and Voice takes it as the order for tone.