Node 8Phase IAPage-level

SEO Engine

The search strategy for Tendd's one public surface, the Welcome screen.

Job: Supports J1 at the acquisition edge (found before trusted). Feeds AARRR Acquisition.

Type: Section

Step 5

SEO engine

The search strategy for Tendd's one public surface, the Welcome screen. Deliberately small, because Tendd is mostly an authenticated app.

Scope. Public and indexable today: Welcome (1.1) only. Everything from Path Choice (1.2) and Guided Reveal (1.5) onward is private. A future public marketing site, outside this app repo, could reuse this engine.

Decisions

Writing principles

Calm over clever. No "STOP wasting money" fear copy; the promise is relief.
Trust up front. Lead with "no bank connection needed to start".
Name the person, not the power user. Avoid budget, net worth, spreadsheet.
Own the uncontested differentiator and privacy terms first, compete on commercial intent second, head terms are the long game.

Keyword model

Grounded in research, volumes [?]

Tier	Terms	Vol / KD
Head	subscription tracker, subscription manager, track subscriptions, cancel subscriptions	?
Commercial	best subscription tracker app, app to track subscriptions, subscription tracker without bank connection	?
Long-tail informational	how to find forgotten subscriptions, how much am I spending on subscriptions, how to cancel [service], how to see all my subscriptions in one place	?
Differentiator	calm subscription tracker, subscription anxiety, track subscriptions without linking bank	?

Templates

Welcome and future marketing

Welcome title + description

Tendd - See and control your subscriptions, calmly

See every subscription and recurring charge in one calm view. No bank connection needed to start. Built for people who find money apps stressful.

Welcome H1 / H2

H1: See what you are paying for. Calmly.

H2: No bank connection needed to start. / Find the subscriptions you forgot about.

Structured data and technical

Schema. Organization and WebSite on the public Welcome or a future marketing site. No in-app Product schema (the Upgrade screen is private and transactional).

Technical. Self-canonical public Welcome; app routes never canonicalized to marketing; noindex behind the activation flow; a real 404 for unknown server routes; mobile-first by construction; budget LCP (the preview image), CLS (reserve its space), INP; volumes and CWV targets marked [?].

Cross-cutting

SEO, Accessibility, Mobile

SEO. This IS the SEO page; Welcome (1.1) is the one public node, everything else in the library is explicitly private.

Accessibility. SEO rules reinforce accessibility (real text headings, descriptive titles). The public Welcome follows onboarding accessibility.

Mobile. The one public surface (Welcome) has no structural mobile/desktop delta.

Status

Locked (draft, 2026-07-03) / Open

Locked. Public scope is Welcome only; calm trust-first principles; a research-grounded keyword model; Organization and WebSite schema only.

Still [?]. Real search volumes and Core Web Vitals targets; whether and when a public marketing site is built.