5.13 Upgrade / Tendd Pro
The one screen in the whole IA that serves no user job, and says so.
Specified with the template fixed on the etalon, node 1.1 Welcome. Source: docs/nodes/5-13-upgrade.md. Composition: cluster 5 was out of the first bank round, so the blocks below were first written from pro.md, the lines in microcopy and our own research. The bank round ran on 2026-08-05 as type I, before the screen was drawn. It is the one type whose domain half was fully available, a paywall being the screen every product shows to a stranger, and the one type where we refuse most of what the category agrees on: six of its thirteen decisions are refusals of unanimous patterns. Supersedes this node's section of pro.md.
Purpose and jobs
This node serves no user job, and that is the honest statement about it. It is the one screen in the IA that traces to a decision rather than to a job: D3 for what is paid and D4 for what it costs. The sitemap carries it in the orphan list with that reason written down, and nothing here invents a job to cover it.
/upgrade. Never a navigation destination.Content blocks
| # | Block | Carries | From the bank |
|---|---|---|---|
| 1 | Close, and the current plan chip (GC7) | GC7 | Close, not back: this is an interruption of something the person was doing |
| 2 | "Tendd Pro", and one line: "Pay less per month than most of the subscriptions you will cancel." | D4 | The product measured against the things it finds |
| 3 | Where you came from: "You came here from Your trends. History and trends are part of Tendd Pro." | principle 4 | The offer is honest only at the moment the person wants the thing it unlocks, and naming that moment is how it stays true |
| 4 | What Pro unlocks: history and trends, advanced alerts, full cancel guides, export | D3 | The list never contains basic visibility, a subscription count or a connection count (D-Free) |
| 5 | Pricing, yearly first with the monthly equivalent: "$69 a year, that is $5.75 a month", then "$7.99 a month" | D4 | ? the anchoring order is a testing question, not a settled fact |
| 6 | The lifetime option, named and priced | D4 | ? named so it is a decision and not an omission |
| 7 | "Start Tendd Pro - $69 a year", the amount on the button | D4, principle 4 | The button states what it will charge |
| 8 | "Maybe later", a real exit at the same weight as the primary | principle 1 | |
| 9 | "Pays for itself with the first subscription you cancel." | D4 |
Named and not added: a countdown, an offer that expires, a discount that appears when you try to leave, a pre-selected plan that is the expensive one, "most people choose this", and any version of this screen that cannot be dismissed. "Best value" left this list on 2026-08-10, by founder decision: it was written here as one refusal with "most people choose this", and the two are not the same thing. "Most people choose this" is a claim about other people that a person cannot check; "Best value" is arithmetic the card shows on the line above it, $69 against twelve times $7.99. A badge that restates a number already on screen is a label, not pressure. The bank already dropped Monarch's pinned trial countdown from node 2.6 as the texture we refuse; it does not come back in through the one screen that is allowed to sell. The plan chip in the header is not that badge and stays: it is GC7 stating which plan you are on right now, which is what makes the offer below it legible, and it sells nothing (the GC1 exception of 2026-08-10).
Where this screen may never appear: at the cancel moment. D3 names it, node 4.9 puts the Pro depth below working free steps, and node 4.10 has no gate at all.
States, filters, the one action
| Node | State | Reads like | Trigger |
|---|---|---|---|
| - | default | The nine blocks, with block 3 filled by the originating gate | Reached from any gate |
| 5.13.1 | Setting up your plan | "Setting up your Pro plan..." | Payment in progress |
| 5.13.2 | Payment did not go through | "That payment did not go through. Try another method." | Payment failed |
| 5.13.3 | The plan you are on | What is included, when it renews and for how much, and a plain way out | A person already on Pro opens the plan row on node 6.16 |
| 5.13.4 | Pro did not renew | The same fact with a date on it, what is not going anywhere, and one way to fix it | A RENEWAL failed on an account already on Pro |
There is no success screen. On success the person is returned to the gate they came from, with the thing they wanted now open. Celebrating a payment would put the product's most important emotional beat on the wrong screen: that beat belongs to node 4.10, where the person saved money rather than spent it. Both states were numbered on 2026-08-04: the screen that decides whether money moves had unnumbered failure paths.
5.13.4 was added 2026-08-20 and it is the anxious half of a pair that only had its easy half. 5.13.2 is a FIRST payment declined: nothing was ever charged, the person is on Free, and the worst outcome is that they stay where they already were. This is the other one - the money is already flowing, the plan is already theirs, and what a normal product sends here is a red bar about access being lost. What the state does is D-Free read out loud: the thing at risk is depth, and the calm view is not depth, so the fact list and the line under the action both say that the subscriptions, the monthly total, the basic alerts and this month against last are Free, uncapped, and are not going anywhere. The downgrade is real and carries its date; what it costs is named exactly, and what it does not cost is named first. The chip still reads Pro and the close goes back to the Pro screen, because the account still is on Pro: sending a paying person to a locked door would be the product taking away the thing it is telling them it has not taken away.
5.13.3 was added 2026-08-10, and it closes a contradiction rather than adding a feature. Node 6.16 block 3 has always routed "manage plan" here, and this node had no state for a person who already has Pro, so a subscriber tapping it arrived at an advertisement for what they had already bought. There was no path anywhere in the map to cancel Pro.
What the state does. It states the plan, the renewal date and the amount, and it carries "Cancel Tendd Pro" as a plain action that does not argue, does not counter-offer a discount and does not ask why. The plan runs to the end of the period already paid for, and the screen says so above the action, before the tap, together with the fact that Pro can be started again at any time. That is what keeps it inside the voice rule for a dangerous action: the rule forbids one tap only for the destructive kind, and requires a reversible one to be framed calmly and to say it is reversible. Nothing is removed at the tap, so this one is. A person who cancels keeps the whole Free product, uncapped, exactly as D-Free promises, and the screen says that too: the fear at this moment is that leaving Pro takes the list away, and it does not.
The ground. This product's entire promise is that cancelling should be easy, so the one subscription we control cannot be the hard one. California's auto-renewal law expects cancellation to be no harder than signing up, so the law and the thesis point the same way. Not reused: node 4.10, the cancel-win moment. Celebrating that somebody left us would be a joke at their expense, and it would cheapen the one screen the product keeps for a real win.
Primary CTA: "Start Tendd Pro - $69 a year." One primary, with a dismissal of equal legibility beside it.
Responsive. Mobile: full screen, the price above the fold. Desktop: a centred modal over the originating screen, which keeps the person's place and makes the dismissal obviously safe.
Emotional support
None, and none is invented. This is the one node in the product where claiming an emotional mechanism would be dishonest: the screen exists to take money. E1 holds only through the voice rules, in that the copy never implies the free person is missing out on being sensible with their money.
SEO, locked, open
SEO. noindex, no schema. Behind auth and transactional. A public pricing page, if one is ever published, is a different surface and belongs to node 8.
Scope: LATER, with the whole of cluster 5. Locked: only ever reached from a gate and always naming it, no countdown and no expiring offer, yearly first with the monthly equivalent, the amount on the button, a dismissal of equal weight, no success screen. Open ?: the lifetime price ($99 to $139, D4); the anchoring order, which is a test and not a decision. Payment provider specifics are operations, not IA. The bank round ran on 2026-08-05 (type I) and the screen was drawn after it, in the second round of the wireframe stage.
Grey screen: wireframes/upgrade.html. No coloured screen yet: only Home and Subscription Detail were taken into colour at Concept, and the rest arrive at UI + Visual (design/overview.html).