Node 4Phase IAPage-level

Cut and Celebrate

Decide to cancel, do it, feel the win, optionally share it.

Job: J2 on Cancel Guide, E2 on the win, S1 on the snapshot. Primary persona Claudia.

Type: Pages, Dialog, States

Step 1

Cut and Celebrate

The arc from deciding to cancel, to doing it, to feeling the win and optionally sharing it. The emotional peak and the upgrade trigger.

Decisions

Recommendations

Basic cancel instruction is always free and shown first; Pro depth is an addition below, never a wall (D3).
"Mark as cancelled" is an honest self-report at MVP; the button reads "I cancelled it".
A blocked cancellation has an explicit in-app next step ("Couldn't cancel?"), never a dead end.
Share Snapshot never contains bank data by construction (S1, E3).
The win uses specific monthly and yearly numbers (E2).

Block order

Nodes 4.9 to 4.11

Page + Dialog

4.9 Cancel Guide

PHeader: "Cancel Netflix"
PBasic instruction, always free: numbered steps plus "Open netflix.com/account" (D3)
SPro depth below: screenshots and one-tap link (GC7)
P"I cancelled it" → 4.10
S"Couldn't cancel?" → help dialog (4.9.1)

Page

4.10 Cancel Win Moment

P"Nice. You just freed up $15.99 a month. That is $191.88 a year."
SRunning total: "You have freed up $32 a month with Tendd so far."
P"Share this win" → 4.11
S"Back to my list"

Page

4.11 Share Snapshot

PCard preview: "14 subscriptions, $247 a month" (+ "Just cancelled 2"), no bank data
P"Share" → system share sheet
S"No account numbers or bank details are on this card."
S"Choose what to show" [?]

States

Cross-checked against Flow C

State	Reads like	Trigger
4.9 no-guide-yet	"We do not have step-by-step for this one yet." plus generic steps and request-a-guide	No specific guide
4.9.1 could-not-cancel (Dialog)	Alternative steps plus "Remind me later"	Person taps "Couldn't cancel?"
4.11 generating	"Making your card..."	Rendering the shareable image
4.11 share-error	"We could not create the card just now. Try again."	Render or share failed

Variants

Mockups

4.9 Cancel Guide (free)

Cancel Netflix

1. Go to your account page. 2. Select Cancel Membership. 3. Confirm.

Open netflix.com/accountI cancelled it

Couldn't cancel?

4.10 Cancel Win

Nice.

$15.99 / month

That is $191.88 a year. You have freed up $32 a month with Tendd so far.

Share this winBack to my list

4.11 Share Snapshot

14 subscriptions

$247 / month

Just cancelled 2. No account numbers or bank details are on this card.

4.9.1 Could-not-cancel

Cancelling can be deliberately hard

Try these other steps, or keep this open and come back.

Show other stepsRemind me later

Cross-cutting

SEO, Accessibility, Mobile

SEO. Private and transactional. noindex. The shared card image may be posted by the person, but the screen is not indexable.

Accessibility. Steps are an ordered list; the help dialog traps focus, Escape maps to "Remind me later"; the win announces its number via aria-live; no color-only win signal.

Mobile. Desktop delta: Cancel Guide and Share Snapshot may be modals; the Win Moment stays full-attention on both.

Status

Locked (draft, 2026-07-03) / Open

Locked. Free-first cancel, honest self-report, could-not-cancel next step, privacy-safe snapshot, specific-number win.

Still [?]. Cancellation verification via next billing cycle; cancel-guide coverage (the no-guide-yet long tail).